CAREER OBJECTIVES

Enhancing Brand Value, Improve Shareholders’ Return & Create New Business Opportunities


Robin Yap
DOB: 22 Nov 1957


1. Summary of Working Experience

1.1 The Travel Corporation
       01 July 2012 to Present
        President Asia

1.2. The Travel Corporation (Parent Company of Insight Vacations, Contiki, Unitworld, Thompsons and Traflagar Tours) : 01 Mar 2011 to 30 June 2012
Managing Director, Singapore

1.3. Insight Vacations (S) Pte Ltd : 1988 to 28 Feb 2011
Managing Director, Asia
Director, Contiki Indonesia Resorts (Appointed 2006)
Director, Mountbatten Resorts (Appointed (2007)

1.4. Scenic Travel : 01 Oct 1987 to 30 Sept 1988
Marketing Manager

1.5. Singapore Airlines : 01 Jun 1986 to 30 Sept 1987
Senior Officer, Advertising & Promotions

1.6. Tradewinds Tours & Travel (Subsidiary of SIA) : 01 Apr 1984 to 31 May 1986
Senior Officer, Tourism Development

1.7. Singapore Airlines : 01 Aug to 1981 to 31 Mar 1984
Officer, Tourism Development & Advertising

1.8. Singapore Airlines : 23 May 1978 to 31 Jul 1981
Aircraft Discrepancy, Technical Supplies

2. Summary of Career Achievements

2.1 Office of the Year for Best Performance (Global Award) 2008 Insight Vacations

2.2 Highest sales growth (Global Award) 2007 Insight Vacations

2.3 Executive of the Year (Global Award) 1999 Insight Vacations

2.4 Office of the Year for Best Performance (Global Award) 1996 Insight Vacations

2.5 Commitment Award 1995 Insight Vacations

2.6 Eight Staff Idea-In-Action Award 1979-1987 Singapore Airlines

2.7 Established Asia distribution network 1990 Insight International Tours

2.8 Established Singapore Company 1988 Insight International Tours

2.9 Established Sales office in Singapore 1987 Insight International Tours

3. Summary of Current Travel Trade Appointments

3.1 International Advisory Board Member 2005-2012
Maison de la France (French Tourism Board)

3.2 Council Member 2005-2012
Tourism, Hotel & Accommodation Services Industry Skills and Training Council, Singapore Workforce Development Agency (WDA)

3.3 Vice Chairman & Chairman Activities 2004-2010
Pacific Asia Travel Association (PATA) Singapore Chapter

4. Summary of Past Travel Trade Appointments

4.1 Deputy President 2004-2008
National Association of Travel Agents (NATAS)

4.2 Chairman 2004-2008
Tourism Management Institute of Singapore (TMIS)

4.3 Director 2004-2008
Navitas Management Pte Ltd Investment Arm of NATAS Investment

4.4 Director 2004-2008
NATAS Investment Pte Ltd

4.5 Chairman 2000-2006
National Skills Recognition System (Travel Agency)

4.6 Deputy Chairman 1999-2002
Industry Capability Upgrading Program
National Association of Travel Agents, Singapore

4.7 Co-Chairman 1999-2004
United States of America, Tourism Industry Association
Singapore

4.8 Chairman 1996-2000
Scholarship Award Committee
National Association of Travel Agents, Singapore

4.9 Chairman 1998-2003
Travel Fair Organization Committee
National Association of Travel Agents, Singapore

4.10 Chairman (Outbound) 2000-2004
National Association of Travel Agents, Singapore

4.11 Chairman (Manpower & Training) 2001
National Association of Travel Agents, Singapore

4.12 Vice President (Outbound) 1998-2000
National Association of Travel Agents, Singapore

5. Community Service

5.1 Council Member 2004-2012
Northwest Community Development Council

5.2 Chairman, Youth Committee (YEC) 2006-2012
Northwest Community Development Council

5.3 Patron
Canberra Community Club Management Council 2006-2012

5.4 Chairman, Active Citizen Task Force 2006-2009
Northwest Community Development Council

5.5 Chairman, Advisory Committee 2005-2006
Chingay Parade People’s Association


6. Awards and Decorations

6.1 1978 : SAF, Good Service Medal

6.2 1983 : SAF, Reserve Service Medal

6.3 2000: CIM UK, Chairman Medal

6.3 2010: Community Long Service Award

6.4 2010: Pingat Bakti Masyarakat,PBM (Public Service Medal)


7. Sports

7.1 Vice President & Head of Sports Industry 2007-2011
Singapore Bowling Federation

8. Qualifications

8.1 Master of Business Administration, MBA 1995 (Strategic Marketing)
University of HULL
http://www.hull.ac.uk/

8.2 Post Graduate Diploma in Marketing 1998
The Chartered Institute of Marketing UK
http://www.cim.co.uk/

8.3 Diploma in Sales & Marketing 1988
Marketing Institute of Singapore
http://www.mis.org.sg/

8.4 Diploma in Marketing 1988
Marketing Association of Australia & New Zealand
http://www.marketing.org.au/

8.5 Certificate of Sales & Marketing 1986
Marketing Institute of Singapore
http://www.mis.org.sg/

8.6 Certificate in Principles and Practice of Public Relations 1986
Institute of Public Relations of Singapore IPRS
http://www.iprs.org.sg/

8.7 Certificate in Business Administration 1986
The Association of Business Executive UK
http://www.abeuk.com/

9. Continuous Professional Development

9.1 Chartered Marketer 1998-2011
The Chartered Institute of Marketing (UK)

9.2 Certificate in Management Consultant 2001
Institute of Management Consultants (Singapore)

9.3 Tourism, Culture and Entertainment 2006
HOW TO MAXIMIZE THE POTENTIALS
Macau Millennium College

9.4 Differentiate or Die 2003
Jack Trout organized by Marketing Institute of Singapore

9.5 Return on Marketing Investment 2005
MarkPlus Executive Master Class

9.6 Change Marketing & Its Impact on Organizational Structures 1998
David Chapman, Chairman of Chartered Institute of Marketing UK

9.7 Corporate Image Management 1999

9.8 Strategic Partnering in the Information Age 1999
Marketing Managers and Market Researchers

9.9 Marketing planning for tough times 1998
Professor Malcolm McDonald

10. Summary of Professional Membership

10.1 Fellow – The Chartered Institute of Marketing (UK)

10.2 Fellow – International Professional Managers Association (UK)

10.3 Member – British Alumni

11. Keynote Speeches

11.1. June 2010 - 38th Hong Kong Association of Travel Agents Convention (S'pore)
11.2. Nov 2008 - Travel Industry Council of Hong Kong
11.3. Oct 2007 - Hong Kong Association of Travel Agents Convention (Hangzhou)
11.4. Mar 2007 - Opening of Management Development Institute of Singapore
11.5. Jan 2007 - Asean Tourism Conference
11.6. Oct 2005 - 34th Hong Kong Association of Travel Agents Convention (BKK)
11.7. Aug 2005 - Qingdao World Tourism Forum
11.8. Dec 2003 - Association of Singapore Attractions
11.9. Nov 2003 - Reliance Travel Group
11.10. Nov 2003 - Asia Pacific Leadership Forum
11.11. Jun 2003 - SKAL Singapore
11.12. Oct 2002 - International Air Transport Association
11.13. Oct 2002 - Philippines Travel Association
11.14. June 1998 - National Association of Travel Agents
11.15. Aug 1998 - Chartered Institute of Marketing UK
11.16. Feb 2000 - Philippines Symposium for Travel Agents
11.17. Nov 2000 - 28th Hong Kong Association of Travel Agents Convention (KUL)
11.18. Nov 2001 - 29th Hong Kong Association of Travel Agents Convention (SHA)
11.19. Nov 2002 - 30th Hong Kong Association of Travel Agents Convention (BEJ)

12. Summary of Academic Contributions

12.1 Management Council 2002-2010
East Asia Business School

12.2 Advisory Board Committee 2000-2009
Business & Accountancy
Ngee Ann Polytechnic, Singapore

12.3 External Examiner & Moderator 2003-2004
East Asia Business School

12.4 Chairman 1999-2000
Chartered Institute of Marketing

12.5 1st Honorary Vice President 2001-2003
Chartered Institute of Marketing

12.6 External Examiner, Business Studies 1995-1999
Department of Business Studies,
Ngee Ann Polytechnic , Singapore

12.7 Academic Senate 2000-2004
Tourism Management Institute of Singapore

12.8 Course Evaluation of Diploma in Tourism 2000
Management Course
Temasek Polytechnic Singapore

12.9 Adjunct Tutor 1994/1995
Nanyang Technological University – MBA Program

.
13. Consultancy and Lecturing Experience

At Southern Cross University, I teach Gaming & Club Management, Events Management, Entrepreneurship, Personal Communications, Introduction to Tourism and Hospitality Marketing, Introduction to Tourism and Hospitality Management.


Consultancy is another aspect of my interest.


My work includes:

13.1 Chairing the ISTC at Workforce Development Agency for the Travel & Hospitality Industry.
13.2 Curriculum development for Tourism Management Institute of Singapore.

13.3 RHB Bank in the initial conceptualization of their Young saving account - Junior Banker,

13.4 Qintao (China) Tourism landscape development

In addition to commercial consultancy, I also serve as Chairman of the Marketing Advisory Committee of the annual Chingay Parade organized People's Association to provide guidance on marketing the event.


Contact Details: Email - Yaprobin@singnet.com.sg

Website: http://www.onerobin.com/


PRESS RELEASE 03 MARCH 2011